We only work with roofers, and we only publish numbers we can prove

Roofers Growths started the way most agencies do — taking whoever would pay. Rafero spent six years doing SEO and marketing across dozens of industries: building websites, ranking local businesses, learning what worked by getting it wrong on other people's budgets.

Then a roofing client came in through a referral. Decent website, almost no organic visibility, running the whole company on paid ads and word of mouth. We rebuilt the structure, fixed the technical problems, built out the service pages and the Google Business Profile properly. Within months they were ranking for the searches that actually produce jobs, and their dependence on paid advertising dropped.

What was striking was not that it worked. It was how much room there was. Roofing was full of companies doing excellent work and being invisible online, being sold to by agencies who had never thought about the difference between a repair lead and a replacement lead. So we stopped taking everything else.

Why roofing only

Roofing does not market like other trades. Demand is weather-driven and spiky. Half the industry sells through insurance and half sells retail, and they need different funnels. Ticket sizes are high enough that one extra job pays for a month of marketing — which changes the entire economics of a campaign.

An agency serving every industry has to learn all of that on your budget. We would rather know one industry properly than five badly.

Why every number here names its source

Because this industry has been lied to at scale, and the lying is usually done with statistics. Everyone has seen the agency deck with the impossible conversion rate and the seven-figure number that means nothing.

So we made a rule: no figure appears on this website unless we can point to the dashboard it came from, with the date range stated. If we cannot show you the account, we do not publish the claim.

It is a low bar, and almost nobody in this industry clears it. It also means our numbers look smaller than our competitors' — 1,078 opportunities and $1.58M in signed contracts across 5 clients this year, not the tens of thousands you will see elsewhere. Ours are real.

What we will tell you before you hire us

• If your close rate is the problem, more leads will make things worse, not better.
• If you have no crew capacity, more work will damage your reputation.
• If your reviews are bad, no amount of visibility will save you.
• If you need work this month, SEO is the wrong answer and we will tell you to run ads instead.

We would rather lose the sale than take an engagement that cannot work.