Case studies
Five roofing companies, and the receipts
Each one names the client, the date range, what we changed, the dashboard every figure came from, and what did not work. Where a number cannot be evidenced, it is not on this page.
Verified See how we count for the measurement rules.
Roofing 101: 308 opportunities, 52 closed, $880K in signed contracts
Traffic was not the problem. Roofing 101 was generating inquiries and losing them. Leads went cold before anyone called back.
Hero Roofing: 243 opportunities and $155K in signed contracts
Hero Roofing was competing in a crowded market with lead flow that spiked after storms and collapsed in between. No predictable cost per job.
Forever Exteriors: 116 opportunities at a 9.5% close rate
A newer roofer with no brand recognition, competing against companies that had been in the market for decades.
SLN Construction: 305 opportunities, from page 16 to page 1
SLN was ranking on page 16, effectively invisible, and carrying the whole company on paid channels.
LaPorta Roofing: 117 opportunities from local search and canvassing
A long-established roofer with a strong local reputation but almost no digital presence. The brand equity existed offline and nowhere else.
We work with more roofing companies than this. A case study only goes on this page once the client has approved publication and we can put the dashboard next to the number.
Currently being written up, pending client sign-off and reporting: Atlas Roofing, Northface Construction, Roof Hub, 4:4 Roofing and Construction, an Atlanta roofing company, a Texas roofing company.
We would rather show you five we can prove than eleven we cannot.