Case studies
Five roofing companies, and the receipts
Each one names the client, the date range, what we changed, the dashboard every figure came from — and what did not work. Where a number cannot be evidenced, it is not on this page.
Verified See how we count for the measurement rules.
Roofing 101: 362 opportunities, 57 closed, $921K in signed contracts
Traffic was not the problem. Roofing 101 was generating inquiries and losing them — leads went cold before anyone called back.
Hero Roofing: 244 opportunities and $227K in signed contracts
Hero Roofing was competing in a crowded market with lead flow that spiked after storms and collapsed in between. No predictable cost per job.
Forever Exteriors: 117 opportunities at a 12% close rate
A newer roofer with no brand recognition, competing against companies that had been in the market for decades.
SLN Construction: 243 opportunities, from page 16 to page 1
SLN was ranking on page 16 — effectively invisible — and carrying the whole company on paid channels.
LaPorta Roofing: 112 opportunities from local search and canvassing
A long-established roofer with a strong local reputation but almost no digital presence — the brand equity existed offline and nowhere else.
We work with more roofing companies than this. A case study only goes on this page once the client has approved publication and we can put the dashboard next to the number.
Currently being written up, pending client sign-off and reporting: Atlas Roofing, Northface Construction, Roof Hub, 4:4 Roofing and Construction, an Atlanta roofing company, a Texas roofing company.
We would rather show you five we can prove than eleven we cannot.