Pricing
What it costs, and why
We publish ranges instead of hiding them, because a roofer who cannot afford us should find that out in thirty seconds — not at the end of a sales call.
The prices below are placeholders. Do not bring back the $99 tier. Your clients sign $13,531 contracts on average; a roofer at that level does not believe a $99 agency can move his business, and the ones who do believe it are the ones who churn and review you badly. Set the floor at a number you can actually deliver on, then delete this note.
Local
For a single-location roofer in one metro who needs to show up in the map pack and stop buying leads.
- Google Business Profile build-out and management
- Review generation system
- Core service page optimisation
- Technical foundation and speed
- Call tracking and CRM pipeline setup
- Monthly reporting, admin access to everything
Growth
For roofers who want organic to become a real lead channel rather than a side project.
- Everything in Local
- Full service page architecture
- Four content pieces a month
- Link acquisition and digital PR
- Conversion and speed-to-lead work
- AI search visibility tracking
- Bi-weekly reporting calls
Scale
For roofers in competitive metros or multiple service areas who intend to own the market.
- Everything in Growth
- Multi-market strategy
- Google Ads and LSA management
- Video content programme
- Aggressive link acquisition
- Dedicated strategist
Ad spend is separate and paid directly to the platform. We do not take a percentage of it.
The honest version
Why cheap SEO does not work
Roofing SEO is not a product with a marginal cost of zero. Every month it takes real hours: technical work, content, local optimisation, link acquisition, reporting. At a low enough price an agency has two options — do almost nothing and hope you do not notice, or automate it into spam that eventually damages your site.
Both happen constantly, which is why so many roofers believe SEO does not work. It works. What does not work is buying it for less than it costs to do.
What you should compare us against
Not a cheaper agency. The leads you are buying right now. Take what you pay per shared lead, divide by your close rate, and you have your real cost per booked job. Then compare that against a retainer that builds an asset you own.
For reference: across our accounts this year the average signed contract is $13,531 and the blended close rate is 10.9%. Run that maths on your own numbers before you speak to anybody — including us.
Questions
Frequently asked
Why is there no cheap starter plan?
Because it would not work, and selling something that cannot work is how this industry got its reputation. Real roofing SEO takes content, technical work, local optimisation and link acquisition every month. Below roughly {{$1,500}} none of that can be funded, so the client pays for twelve months and gets nothing.
Is there a contract?
{{Answer honestly. If you require a minimum term, say so and explain why. If you are month-to-month, say that — roofers have been locked into bad contracts and it is a real differentiator.}}
What happens if I leave?
You keep everything: the website, the content, the ad accounts, the CRM, the tracking, the data, the domain. We do not hold assets hostage.
Do you take a percentage of ad spend?
No. That would give us a financial incentive to spend more of your money. We charge a flat fee.
Can I start with just an audit?
Yes, and it is free. Twenty minutes, recorded, covering your site, your Google Business Profile and your three closest competitors. You keep the recording whether or not you hire us.