Resources
Free tools and guides for roofing companies
Everything here is free and nothing is gated behind a sales call. If it helps you do it yourself, good — that is the point.
TOOL
Roofing lead value calculator
Enter your average contract value and close rate. Find out what a lead is actually worth to you — the calculation most roofers have never done.
Coming soonTOOL
Roofing SEO ROI calculator
What a monthly retainer needs to produce to break even, using your numbers rather than ours.
Coming soonREPORT
The State of Roofing Marketing 2026
An original survey of roofing company owners: cost per lead by channel, close rates, marketing spend as a share of revenue, and what actually produces work.
In progress — take partGLOSSARY
Roofing marketing glossary
ACV, RCV, supplement, LSA, GBP, Xactimate, speed to lead. Plain definitions.
Coming soonThe content plan
What we are publishing next
Four pieces a month, each built on real client data. Nothing gets published that we cannot back with a screenshot or a number.
CLUSTER
Storm and insurance
- Marketing for storm restoration roofers vs retail roofers: two different funnels
- The 72-hour post-hail playbook
- ACV vs RCV, explained for marketers and intake teams
- How to generate leads that survive the supplement process
CLUSTER
Lead economics
- What a roofing lead is actually worth: the calculation most roofers have never done
- Cost per lead vs cost per closed contract: the number that matters
- Speed to lead: why roofing leads die in the first five minutes
- Should you buy roofing leads? An honest cost breakdown
CLUSTER
Roofing SEO
- How much does roofing SEO cost in 2026?
- How long does roofing SEO take? With the real month-by-month curve
- Roofing SEO vs Google Ads: which first, at what revenue
- Why most roofing SEO fails: the seven failure modes we see in audits
CLUSTER
Local and Maps
- Google Business Profile for roofers: service-area setup without a storefront
- How to get 15 reviews a month from jobs you already completed
- Google Business Profile suspension recovery for contractors