Resources
Free tools and guides for roofing companies
Everything here is free and nothing is gated behind a sales call. If it helps you do it yourself, good. That is the point.
Roofing lead value calculator
Enter your average contract value and close rate. Find out what a single lead is actually worth to your business.
Roofing SEO ROI calculator
What your monthly retainer needs to produce in closed jobs to break even, using your numbers rather than ours.
The State of Roofing Marketing 2026
An original survey of roofing company owners: cost per lead by channel, close rates, marketing spend as a share of revenue, and what actually produces work.
In progress, take partRoofing marketing glossary
ACV, RCV, supplement, LSA, GBP, Xactimate, speed to lead. Plain definitions.
Publishing 2026Both calculators run in your browser. Nothing you enter is sent anywhere.
The content plan
What we are publishing next
Four pieces a month, each built on real client data. Nothing gets published that we cannot back with a screenshot or a number.
Storm and insurance
- Marketing for storm restoration roofers vs retail roofers: two different funnels
- The 72-hour post-hail playbook
- ACV vs RCV, explained for marketers and intake teams
- How to generate leads that survive the supplement process
Lead economics
- What a roofing lead is actually worth: the calculation most roofers have never done
- Cost per lead vs cost per closed contract: the number that matters
- Speed to lead: why roofing leads die in the first five minutes
- Should you buy roofing leads? An honest cost breakdown
Roofing SEO
- How much does roofing SEO cost in 2026?
- How long does roofing SEO take? With the real month-by-month curve
- Roofing SEO vs Google Ads: which first, at what revenue
- Why most roofing SEO fails: the seven failure modes we see in audits
Local and Maps
- Google Business Profile for roofers: service-area setup without a storefront
- How to get 15 reviews a month from jobs you already completed
- Google Business Profile suspension recovery for contractors