AI search
AI search optimisation for roofers
Homeowners now ask ChatGPT which roofer to call. Almost no roofing company is optimised for that answer.
Overview
A growing share of buying research never touches a blue link. The homeowner asks an assistant, gets three recommendations, and calls one. If your company is not in that answer, you are not in the consideration set — and you will never see it in your analytics, because there is no click to measure.
How AI actually decides who to recommend
Not the way Google ranks. Language models assemble answers from what the wider web says about you — review platforms, directories, local press, forum threads, and structured, factual pages that are easy to extract. Your own website matters, but mostly as confirmation. The recommendation itself is earned off-site, in the places where other people talk about you.
What we do
Prompt tracking
A fixed set of buyer prompts, run monthly across every major assistant. Your scoreboard, and you see it.
Entity foundation
One consistent business identity across every platform, so the models can resolve who you are.
Extractable content
Answer-first structure, plain factual statements, definitions and tables — the format models actually quote.
Structured data
Organisation, Person, Service, FAQ and Review schema, so machines can read your business without guessing.
Source placement
Getting you into the directories, review platforms and articles that the models actually cite.
Crawler access
Making sure GPTBot, ClaudeBot, PerplexityBot and Google-Extended are not blocked. A surprising number of sites block them by accident and wonder why they are invisible.
The honest part
This is a young discipline and anyone claiming a proven playbook is selling you certainty they do not have. What we do is measurable: we track a fixed set of buyer prompts across ChatGPT, Gemini, Claude, Perplexity and AI Overviews every month, log who gets named and which sources get cited, and work to get you into those sources. You see the log.
Questions
Frequently asked
Is AI search worth optimising for yet?
For roofing, it is early but no longer negligible — and it is cheap to do while it is early. The work overlaps almost entirely with good SEO and good reputation management, so there is very little wasted effort even if adoption plateaus.
Can you guarantee ChatGPT will recommend me?
No. Nobody can, and anyone who says otherwise is guessing. We can show you a monthly log of where you currently appear and where you do not, and work the sources that feed those answers.
Start with the audit.
Twenty minutes, recorded, free. We will show you what is broken and what it is costing you.
Book a free audit