Google Ads
Google Ads for roofers
Paid search that is measured in booked jobs, not clicks.
Overview
Roofing PPC is not hard because of the bidding. It is hard because roofing demand is weather-driven, the same keyword produces a $600 repair and a $28,000 replacement, and most agencies optimise toward the cheap click instead of the profitable job.
What we do differently
We build campaigns around job economics. A $40 click that produces a replacement is cheaper than a $12 click that produces a repair call you did not want. That means separating replacement intent from repair intent, from insurance intent, from commercial intent — and bidding accordingly. It also means tracking to the job, not to the form fill.
What is included
Campaign structure by job type
Replacement, repair, inspection, storm, commercial — separated so the budget follows the profit.
Local Service Ads
The Google Guaranteed slot sits above everything. If you qualify, it is usually the cheapest booked job in the account.
Landing pages
Built for the campaign, not your homepage. Speed, one message, one action.
Call tracking and recording
Because half of roofing leads are calls, and an untracked call is an unmanaged campaign.
Negative keyword discipline
Roofing has an unusually expensive junk-traffic problem. This is where most budget leaks.
Storm-season playbooks
Pre-built so you can switch on the day the hail lands.
Storm response
When a hail event lands in your market, the window is measured in days. We build the campaign structure, the creative and the landing pages ahead of time so you can switch on inside hours rather than starting from scratch while your competitors are already knocking doors.
Questions
Frequently asked
What should a roofer budget for Google Ads?
It depends on your market and your average job value, but a serious campaign in a competitive metro generally needs at least $3,000 to $5,000 a month in ad spend to gather enough data to optimise. Below that, you are usually better off putting the money into local SEO and reviews first.
Do you charge a percentage of ad spend?
No. Percentage-of-spend pricing gives the agency a financial incentive to spend more of your money, which is a conflict of interest. We charge a flat management fee.
Who owns the ad account?
You do. Always. We work inside your account, you keep the data and the history, and you keep it if you leave.
Start with the audit.
Twenty minutes, recorded, free. We will show you what is broken and what it is costing you.
Book a free audit