Hero Roofing · SEO + lead generation · 2026, year to date
Hero Roofing: 244 opportunities and $227K in signed contracts
Record
| Client | Hero Roofing |
| Contact | Nick Brandon, CEO |
| Market | {{CITY, STATE}} |
| Service | SEO + lead generation |
| Period | 2026, year to date |
| Source | GoHighLevel pipeline, 2026 YTD |
A qualified lead entered into the client's CRM pipeline. Not a page view, not an impression, not a bot form fill. See how we count.
The problem
Hero Roofing was competing in a crowded market with lead flow that spiked after storms and collapsed in between. No predictable cost per job.
What we did
- Rebuilt the service pages around replacement and repair intent rather than generic roofing keywords.
- Restructured the Google Business Profile and built review velocity from completed jobs.
- Installed call tracking so every lead traced back to the search that produced it.
What did not work
{{Be honest. A 7% close rate is a real weakness. Say what you think is causing it and what you are doing about it — admitting this is worth more than hiding it.}}
The result
244 opportunities and 17 closed contracts worth $226,950 so far this year. The close rate is 7% — lower than we want it, and the next phase of this account is intake, not more traffic.
The dashboard
{{ATTACH THE GOHIGHLEVEL SCREENSHOT FOR HERO ROOFING. Crop out every homeowner name, email and address first. The pipeline totals are the proof — the contact list is not, and publishing it would be a serious problem.}}
In the client's words
{{PASTE A REAL QUOTE FROM THE VIDEO INTERVIEW}} Nick Brandon, CEO, Hero Roofing
Watch the interview
{{Paste the YouTube ID for Hero Roofing below — the 11 characters after "v=" in the URL.}}
Different roof, same system.
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