LaPorta Roofing · Local SEO + canvassing pipeline · December 2025 – May 2026
LaPorta Roofing: 117 opportunities from local search and canvassing
Record
| Client | LaPorta Roofing |
| Contact | Tom LaPorta, Founder |
| Market | Fort Lauderdale, FL |
| Service | Local SEO + canvassing pipeline |
| Period | December 2025 – May 2026 |
| Source | GoHighLevel pipeline, Dec 2025–May 2026 |
A qualified lead entered into the client's CRM pipeline. Not a page view, not an impression, not a bot form fill. See how we count.
The problem
A long-established roofer with a strong local reputation but almost no digital presence. The brand equity existed offline and nowhere else.
What we did
- Translated decades of offline reputation into on-page authority signals.
- Targeted local terms tied to the neighbourhoods they already worked in.
- Systematised review collection from a customer base that was already happy.
- Built a canvassing pipeline in the CRM so door-knocked leads were tracked like any other.
What did not work
Before partnering with Roofers Growths, relying heavily on expensive paid advertising simply drained our budget without delivering a consistent, reliable pipeline of quality roofing leads. We struggled to translate our real-world reputation into local search dominance, meaning potential customers in our area were finding our competitors instead of us. It became clear that throwing more money at short-term ad campaigns wasn't the answer to achieving sustainable online growth.
The result
117 opportunities and 14 closed contracts worth $184,770, with door-knocked and searched leads finally measured in the same system.
The dashboard
In the client's words
"Fantastic, fantastic people, did a great job. They were so easy to work with. All of my customers that they went to go and see raved about them, said how easy it was for them to communicate with them and take direction." Tom LaPorta, Founder, LaPorta Roofing
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Different roof, same system.
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